Carmix, an international icon in the field of self-loading concrete mixers, has taken its world of digital innovation, technology and design to Venice. Carmix will be at the Universal Exhibiton on water, its meaning and its importance for humanity, “Aquae Venezia”, for six months – from 3 May ton 31 October – with the new 3500 TC, which will have a special set-up tied tot the exhibition themes. The machine will be grey and blue, the colors of concrete and water, two essential elements for all buildings and construction sites. The company will also present Carmix Plus at the event. This app uses augmented reality to provide information on the machines and to access a wealth of exclusive content. The innovative system allows the user to 2photograph” tags on the machine with a smartphone in order to access reserved digital content. It will be a plunge into a real construction site, with concrete mixers at work and a demonstration of how a Carmix loads, mixes and operates, producing prefect concrete.